‘Wild’ Oulu to Rebrand Itself Again
The city of Oulu is in the process of rebranding yet again; reflecting its expansion in 2013. According to Jonne Saivosalmi of Place Marketing, the future of the ‘new Oulu’ brand will be based on its position in ‘Scandinavia’ and ‘the north’ and also its relatively youthful population. This is currently being encapsulated in the [...]
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